by James Thompson | Jan 12, 2026 | OOH Advertising
For more than a century, out-of-home advertising has been defined by physicality: steel structures, printed vinyl, LED screens anchored to real-world coordinates. Now, as brands experiment with virtual billboards and branded experiences inside persistent 3D worlds,...
by James Thompson | Jan 12, 2026 | OOH Advertising
On a busy street corner, a crowd gathers around what looks like an ordinary bus shelter. Through their phones, though, a portal opens: fantastical creatures spill from the poster, products come to life, or a cause unfolds as an emotional, personalized story. This is...
by James Thompson | Jan 9, 2026 | OOH Advertising
The final season of Stranger Things is doing more than close out a flagship Netflix franchise; it is reshaping the streaming landscape at a moment when attention is more fragmented than ever. During the week of December 1, Nielsen’s Top 10 Overall Streaming chart...
by James Thompson | Jan 9, 2026 | OOH Advertising
Cable news went into 2025 hoping the return to a more “normal” political cycle would stabilize audiences. Instead, it delivered a ratings reckoning, with MS NOW and CNN enduring steep, across-the-board declines while Fox News tightened its already dominant grip on the...
by James Thompson | Jan 9, 2026 | OOH Advertising
Brian Palmer, who has died aged 96, was a pioneering copywriter and agency founder whose work on Gibbs SR toothpaste announced not only the arrival of commercial television in Britain but a new visual language for modern advertising. When ITV went on air on 22...
by James Thompson | Jan 9, 2026 | OOH Advertising
Jeff Green is betting that the open internet is on the verge of a renaissance—and that 2026 will be the year it shows up most clearly in the ad market. For out‑of‑home buyers watching AI upend search and squeeze the walled gardens, his argument boils down to a simple...
