by James Thompson | Jan 12, 2026 | OOH Advertising
Rush-hour platforms and clogged city streets are no longer just conduits for commuters; they are becoming canvases for brand stories. Transit advertising, once equated with a logo on a bus side or a static poster in a station, is rapidly evolving into a medium for...
by James Thompson | Jan 12, 2026 | OOH Advertising
By the time you’d crossed the central hall at CES 2026, it was obvious: artificial intelligence had stepped out of the browser window and onto the show floor. This was the year AI stopped being an abstraction in the cloud and started moving through the world on...
by James Thompson | Jan 12, 2026 | OOH Advertising
In cities around the world, the old argument that billboards are visual clutter is giving way to a more nuanced question: what if outdoor advertising could help make streets better places to be? As urban planners rethink public space in the wake of rapid densification...
by James Thompson | Jan 12, 2026 | OOH Advertising
For years, QR codes were the punchline of marketing conferences—an earnest technology that never quite matched the hype. Then the smartphone camera caught up, the pandemic rewired consumer behavior, and suddenly those awkward little squares became one of the most...
by James Thompson | Jan 12, 2026 | OOH Advertising
When Food52 filed for Chapter 11 bankruptcy protection in Delaware at the end of December, it marked a stunning fall for a company that only four years ago was being valued at more than $300 million by private investors. The food media and commerce brand, once held up...
by James Thompson | Jan 12, 2026 | OOH Advertising
On a busy corner in a revitalized neighborhood, a digital billboard doesn’t just push a national slogan; it shows directions to a nearby café, a countdown to the local football kick-off and a weather-triggered offer for umbrellas at the shop across the street. This is...
