by James Thompson | Jan 22, 2026 | OOH Advertising
Transit advertising stands as one of the oldest and most resilient forms of out-of-home marketing, with roots extending back further than many industry professionals realize. The earliest recorded evidence of transit advertising in the United States dates to 1850,...
by James Thompson | Jan 22, 2026 | OOH Advertising
Independent agency VIA has appointed Matt O'Rourke as chief creative officer, marking a significant leadership move as the agency seeks to expand its presence with national consumer brands. O'Rourke, who began his tenure on January 15, reports directly to CEO Leeann...
by James Thompson | Jan 22, 2026 | OOH Advertising
Paramount is making a bold move to reshape how premium sports advertising works by introducing guaranteed programmatic placements during live sporting events on its streaming platform. Beginning January 24 with the debut of UFC programming on Paramount+, the company...
by James Thompson | Jan 22, 2026 | OOH Advertising
For decades, out-of-home (OOH) advertising relied on impressions as the gold standard metric, estimating how many eyes passed by a billboard or transit ad based on traffic volume, visibility, and dwell time. Yet this approach, while useful for gauging reach, fell...
by James Thompson | Jan 22, 2026 | OOH Advertising
Out-of-home advertising and direct mail have traditionally occupied separate lanes in the marketing ecosystem, but a growing body of evidence suggests that brands can achieve significantly stronger results by bringing these two channels together. As consumer attention...
