by James Thompson | Jan 9, 2026 | OOH Advertising
Jeff Green is betting that the open internet is on the verge of a renaissance—and that 2026 will be the year it shows up most clearly in the ad market. For out‑of‑home buyers watching AI upend search and squeeze the walled gardens, his argument boils down to a simple...
by James Thompson | Jan 9, 2026 | OOH Advertising
Solar panels glitter atop highway billboards. LED faces dim automatically with cloud cover. Vinyl banners that once headed straight for landfill now break down like plant matter. Across global markets, outdoor advertising is entering a new phase in which innovation is...
by James Thompson | Jan 9, 2026 | OOH Advertising
On a crowded city street, where digital screens flicker and storefronts compete with traffic signage, the quietest message can sometimes be the one that speaks loudest. Minimalist design in out-of-home (OOH) advertising has shifted from niche aesthetic to mainstream...
by James Thompson | Jan 9, 2026 | OOH Advertising
At 8:15 on a Monday morning, the metro platform is a study in split attention. Commuters scroll through phones, sip coffee, scan the tracks. Between the digital screens and the steel is the battleground where transit advertising has shifted from static posters to...
by James Thompson | Jan 9, 2026 | OOH Advertising
In an era of infinite newsfeeds and algorithmically curated content, out-of-home has held onto one great advantage: it is unskippable. Now artificial intelligence is adding something OOH has traditionally lacked—the ability to respond to who is nearby and what is...
